Australian MNO Telstra has established a service to allow potential customers for M2M services to find service providers who can meet their needs. Article here. This is a similar approach to that announced by Deutsche Telekom a few weeks ago. I think we always realised that the role of the MNO in the M2M world was that of enabler, allowing partners provide the application- or vertical-specific expertise. At least for the next 4-5 years. This is just another manifestation of that role of enabler. And the MNOs can make a bit of money through matchmaking the other parts of the value chain. I've been told about a few other similar schemes that will be launched soon by other major MNOs.